If there is one truth about life it is this: If you tell someone they should listen to a podcast they absolutely won't do it. It's the same thing as explaining a dream to someone, you both know that its a waste of time.
I truly believe that podcasting is the next big advancement in entertainment, you can passively listen to improv whilst doing the ironing, to a murder mystery whilst commuting to work even a fall asleep to someone talking about Dr Who. In a world in which multi tasking is a daily practice using podcasts to get your message across is critical, be it starting your own or using podcasts with a similar audience to your brand to promote your product.
If targeted podcast advertising is anything to go by i'm a perfect candidate for a new mattress, subscription underwear and a new website. (Yes this is a Squarespace site and yes I did use the offer code 'weird' for a 10% discount.)
Personally, I love hearing people's lived experiences. It opens my eyes to other peoples lives in a way that, short of talking to them one on one, is incredibly valuable to me as a designer and human. (very separate things.)
My pet peeve in a brief is when complex, unique humans are grouped into mass swathes of the population. Millennials, Mums, everyone. How can you target a product to every single mum??
As designers everything we do is for people, we use what people say and work out what they mean then explore ways in which we can give them what they want in a way that makes them want it. So why not listen more?
Here are a few podcasts I love for you to not listen to:
You Made it Weird with Pete Holmes
One of the first podcasts I listened to was you made it weird. It opened my eyes to the value of long form interviews (episodes can be as long as 3 hours) I love the conversational nature of the show and have heard pastors, comedians and musicians talk about what life is to them. The conversation usually revolves around three topics: comedy, religion & sexuality.
MUST LISTENS - TIM MINCHIN | JENNY SLATE | MELISSA VILLASEÑOR
Design Matters with Debbie Millman
The giant of design podcasts Debbie Millman has been talking to designers about design for over 13 years. One of the first, and greatest, design podcasts.
Within a relatively short period of time Queery has become one of my favourite podcasts, Hosted by comedian Cameron Esposito, Queery is a 1 hour conversation with a person who identifies anywhere under the queer spectrum.
MUST LISTENS - STEPHANIE BEATRIZ | JEN RICHARDS | VIVEK SHRAYA
Griffin & Rachel Mcelroy talk about things they think are great. A very sweet, wholesome and cheerful look at the value of appreciating the small things.
The Creative Exchange
Filmmaker and youtuber Sara Dietschy talks to creative people about what makes them tick. Great in depth conversations with entrepreneurs & creative people. Available on youtube as a video as well as audio, a really interesting way to get coverage across different platforms.
LISTEN HERE | WATCH HERE
A Piece of Work
Abbi Jacobson takes you on a journey into different styles of art in collaboration with the MOMA. Short episodes which show Jacobson in a different light to her improv background and a really accessible primer to ways of appreciating art.
If you see someone smiling a big cheesy grin to themselves on the tube, they are listening to a podcast. You also look like that too.
Thank you for reading,
Catch you next time.